Lesson Plan

Brand Builder

Students will learn to articulate their unique strengths and draft a concise personal brand statement using a structured template, culminating in peer feedback to refine their messaging.

Developing a clear personal brand fosters self-awareness, communication skills, and future readiness—key SEL competencies for postsecondary and career success.

Audience

Time

Approach

Materials

Prep

Teacher Preparation

5 minutes

Step 1

Brand Examples

5 minutes

Step 2

Template Walk

5 minutes

Step 3

Drafting Time

10 minutes

Step 4

Peer Review

10 minutes

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Slide Deck

Tell Your Story

Learning Objectives

Personal Brand Statement Examples

Discussion Prompts

Key Takeaways

Guiding Questions

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Worksheet

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Rubric

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Brand You Briefly

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Mo Godin

Tier 1
For Schools
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CASEL

Health & Wellness

Behavioral Supports

Counseling & Therapy

Family Engagement

School Climate

Special Education

Academic Integration

Seasonal

Career & Life Skills

Arts & Creativity

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