Lesson Plan
Brand Builder
Students will learn to articulate their unique strengths and draft a concise personal brand statement using a structured template, culminating in peer feedback to refine their messaging.
Developing a clear personal brand fosters self-awareness, communication skills, and future readiness—key SEL competencies for postsecondary and career success.
Audience
Time
Approach
Materials
Prep
Teacher Preparation
5 minutes
Step 1
Brand Examples
5 minutes
Step 2
Template Walk
5 minutes
Step 3
Drafting Time
10 minutes
Step 4
Peer Review
10 minutes

Slide Deck
Tell Your Story
Learning Objectives
Personal Brand Statement Examples
Discussion Prompts
Key Takeaways
Guiding Questions

Worksheet


Rubric

