Lesson Plan
Speak Up: Persuasion! Lesson Plan
Students will identify and apply persuasive language techniques to construct coherent and impactful arguments.
Understanding persuasion is crucial for effective communication in academics, future careers, and daily interactions, enabling students to advocate for themselves and their ideas respectfully and effectively.
Audience
10th Grade Students
Time
30 minutes
Approach
Direct instruction, interactive discussion, and a hands-on activity.
Materials
Speaking Up: Persuasion! Slide Deck, Speak Up: Persuasion! Script, Persuasion Power Warm-Up, Persuasive Pitch Activity, and Persuasion Reflection Cool-Down
Prep
Review Materials & Setup
15 minutes
- Review the Speak Up: Persuasion! Lesson Plan, Speaking Up: Persuasion! Slide Deck, and Speak Up: Persuasion! Script to familiarize yourself with the content and flow.
- Prepare to project the Speaking Up: Persuasion! Slide Deck for the class.
- Ensure all students have access to writing materials for the Persuasion Power Warm-Up and Persuasive Pitch Activity.
- Review the Persuasion Reflection Cool-Down questions.
Step 1
Warm-Up: Persuasion Power
5 minutes
- Begin by distributing the Persuasion Power Warm-Up or displaying the prompt on the board/slide.
2. Instruct students to individually write down one thing they tried to persuade someone of recently and whether they were successful. Encourage them to think about how they tried to persuade.
3. After 3 minutes, ask a few students to share their experiences briefly. Use these as a lead-in to the lesson on persuasion.
Step 2
Introduction to Persuasion & Techniques
10 minutes
- Using the Speaking Up: Persuasion! Slide Deck and Speak Up: Persuasion! Script, introduce the concept of persuasion and its importance.
2. Guide students through the key elements of persuasive language, such as clear claims, evidence, emotional appeal (pathos), logical reasoning (logos), and credibility (ethos).
3. Provide examples for each technique and engage students in a brief discussion about where they see these techniques used in their daily lives (ads, debates, conversations).
Step 3
Activity: Persuasive Pitch
10 minutes
- Introduce the Persuasive Pitch Activity. Explain that students will work individually or in small groups (depending on class size and time) to prepare a short persuasive pitch.
2. Provide students with a choice of topics (e.g., convince the principal to add a new elective, argue for a longer lunch period, persuade classmates to read a specific book).
3. Instruct them to use at least two persuasive techniques discussed (e.g., a strong claim and a piece of evidence, or logical reasoning and an emotional appeal).
4. Circulate around the room to offer support and guidance as students develop their pitches. After 7 minutes, ask a few volunteers to share their pitches.
Step 4
Cool-Down: Persuasion Reflection
5 minutes
- Distribute the Persuasion Reflection Cool-Down or display the questions on the Speaking Up: Persuasion! Slide Deck.
2. Ask students to reflect on what they learned about persuasive language and how they might use it more effectively in the future.
3. Collect their responses as an exit ticket or facilitate a quick share-out if time permits. This will serve as a check for understanding.
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Slide Deck
Speak Up: Persuasion!
The Art of Influencing Others
- What is persuasion?
- Why is it important?
- How can you use it effectively?
Get ready to warm up your persuasive muscles!
Welcome students and prepare them for the warm-up activity. Explain that today's lesson will help them become more effective communicators.
What is Persuasion?
It's all about convincing someone to…
- Believe something
- Do something
- Feel something
It's about making your voice heard and your ideas understood and accepted. It's a key skill for school, work, and life!
After the warm-up, transition into defining persuasion. Emphasize that it's not about manipulation, but about presenting ideas in a way that resonates with others.
The Pillars of Persuasion
Ethos, Pathos, & Logos
These are powerful tools used to make an argument stronger and more convincing.
- Ethos (Credibility): Why should they trust you?
- Pathos (Emotion): How does your message make them feel?
- Logos (Logic): What are the facts and reasons?
Introduce the three pillars of persuasion (Aristotle's appeals). Explain each briefly and provide clear, relatable examples.
Ethos: Building Trust
The speaker's credibility or authority
- How to use it: Show you're knowledgeable, reliable, and fair.
- Example: A doctor giving medical advice, a principal discussing school rules, or a student who aced the last test sharing study strategies.
Focus on Ethos. Give an example that a 10th grader would understand, like a student who excels in a subject talking about study tips.
Pathos: Connecting Through Emotion
Appealing to the audience's emotions
- How to use it: Tell a story, use vivid language, show passion.
- Example: A charity advertisement showing images of those in need, or arguing for a later school start time by talking about student well-being and stress.
Focus on Pathos. Give an example that would evoke emotion, like advocating for a cause.
Logos: Using Logic & Reason
Using facts, data, and rational arguments
- How to use it: Present evidence, statistics, clear reasoning, and cause-and-effect relationships.
- Example: Citing research about the benefits of exercise when advocating for more PE classes, or using statistics about traffic to argue for a new crosswalk.
Focus on Logos. Provide a logical, evidence-based example.
Your Turn: Persuasive Pitch!
Time to put your skills to the test!
Create a short persuasive pitch (1-2 minutes) on one of these topics:
- Convince the principal to add a new elective (e.g., Coding, Advanced Art).
- Argue for a longer lunch period.
- Persuade your classmates to read a specific book.
Remember to use at least TWO persuasive techniques (Ethos, Pathos, Logos)!
Introduce the activity. Explain the goal and give clear instructions. Remind them to think about Ethos, Pathos, and Logos.
Reflect & Connect
How will YOU use your persuasion power?
- What was the most important thing you learned about persuasion today?
- How can you use persuasive language more effectively in your daily life?
Share your thoughts!
Conclude the lesson with the cool-down. Ask students to reflect on their learning and consider future applications.
Script
Speak Up: Persuasion! Script
Warm-Up: Persuasion Power (5 minutes)
(Teacher displays the Persuasion Power Warm-Up prompt or on the board/slide)
"Good morning, class! To kick things off today, I want you to think about a time recently when you tried to persuade someone to do or believe something. Maybe you tried to convince your parents to let you stay out later, or convinced a friend to watch a particular movie, or even tried to get a teacher to extend a deadline. It could be anything!"
"On your paper, or silently to yourself, write down what you tried to persuade someone of, and whether you were successful. More importantly, think about how you tried to persuade them. What words did you use? What reasons did you give? I'll give you about three minutes for this."
(After 3 minutes)
"Alright, who'd like to share a brief example? What did you try to persuade someone of, and what approach did you take? Don't worry if it wasn't successful – we're here to learn!" (Call on 2-3 students).
"Great examples, everyone! It sounds like we all have some experience with trying to convince others. And that's exactly what we're going to dive into today: the art of persuasion."
Introduction to Persuasion & Techniques (10 minutes)
(Teacher displays Speaking Up: Persuasion! Slide Deck - Slide 2: What is Persuasion?)
"So, what is persuasion? At its core, persuasion is about influencing someone's beliefs, attitudes, intentions, motivations, or behaviors. It's about convincing others to see things your way, or to take a specific action. Why do you think this is an important skill to develop, especially for you as 10th graders?" (Allow for 1-2 student responses).
"Exactly! Whether you're writing an essay, debating with friends, applying for a job in the future, or even just explaining your side of a story, being able to persuade effectively is a superpower. It helps you make your voice heard and your ideas understood and accepted."
(Teacher displays Speaking Up: Persuasion! Slide Deck - Slide 3: The Pillars of Persuasion)
"Now, when we talk about persuasion, there are three main pillars, or types of appeals, that speakers and writers use to make their arguments stronger. These come from ancient Greek philosopher Aristotle, and they're still incredibly relevant today: Ethos, Pathos, and Logos."
"Let's break them down. Who has heard of any of these before?"
(Teacher displays Speaking Up: Persuasion! Slide Deck - Slide 4: Ethos: Building Trust)
"First up is Ethos. Think of 'ethics' or 'credibility.' Ethos is about convincing your audience that you are a credible source. Why should they trust you or believe what you're saying? You establish ethos by showing you're knowledgeable, reliable, and fair."
"For example, if your science teacher tells you the best way to study for a biology test, you'll probably listen, right? Why? Because they're the teacher, they have expertise. Or, if a student who always gets A's in math shares their study tips, you'd likely trust their advice because of their track record. That's ethos in action. Can anyone think of another example of someone using ethos to persuade?" (Allow for 1-2 student responses).
(Teacher displays Speaking Up: Persuasion! Slide Deck - Slide 5: Pathos: Connecting Through Emotion)
"Next, we have Pathos. This relates to 'emotions' or 'sympathy.' Pathos is about appealing to the audience's emotions. How does your message make them feel? Do you want them to feel happy, sad, angry, excited, or empathetic?"
"Think about commercials for animal shelters, often showing sad animals with somber music. They want you to feel sympathy and donate. Or, if you're arguing for a later school start time, you might talk about how tired students are and how it affects their mental health and well-being. That's using pathos. Where else do you see pathos being used?" (Allow for 1-2 student responses).
(Teacher displays Speaking Up: Persuasion! Slide Deck - Slide 6: Logos: Using Logic & Reason)
"Finally, there's Logos. This comes from 'logic.' Logos is about appealing to your audience's sense of logic and reason. It's about using facts, data, statistics, and clear arguments to convince them. What are the facts and reasons behind your claim?"
"For instance, if you're trying to convince someone that regular exercise is good for them, you'd present scientific studies showing improved health outcomes and increased energy levels. You're giving them logical reasons. Or, if you want a new crosswalk near the school, you'd present statistics about pedestrian safety or traffic patterns. That's logos. Why is using logic important when you're trying to persuade someone?" (Allow for 1-2 student responses).
Activity: Persuasive Pitch (10 minutes)
(Teacher displays Speaking Up: Persuasion! Slide Deck - Slide 7: Your Turn: Persuasive Pitch!)
"Alright, it's time to put these powerful tools into practice! We're going to do a 'Persuasive Pitch' activity. I want you to prepare a short, 1-2 minute persuasive pitch. You can choose from one of these topics, or if you have a great idea of your own that's appropriate, you can run it by me:
- Convince the principal to add a new elective (e.g., Coding, Advanced Art, Debate Club).
- Argue for a longer lunch period.
- Persuade your classmates to read a specific book.
"Your goal is to use at least two of the persuasive techniques we just discussed – Ethos, Pathos, or Logos – in your pitch. Think about which ones would be most effective for your chosen topic and audience."
"You can work individually or quickly pair up with someone next to you to brainstorm, then each prepare your own pitch. I'll give you about seven minutes to prepare your pitches, and then we'll have a few volunteers share."
(Circulate and provide support)
"Okay, who's ready to share their persuasive pitch? Don't be shy!" (Call on 2-3 volunteers to share their pitches. Provide brief positive feedback, highlighting good use of persuasive techniques).
Cool-Down: Persuasion Reflection (5 minutes)
(Teacher displays Speaking Up: Persuasion! Slide Deck - Slide 8: Reflect & Connect or distributes Persuasion Reflection Cool-Down)
"Fantastic work, everyone! To wrap up our lesson today, I want you to take a moment to reflect. On your paper, or silently in your head, consider these two questions:
- What was the most important thing you learned about persuasion today?
- How can you use persuasive language more effectively in your daily life, starting now?
"If you wrote your answers, you can hand them in as you leave class. If not, just hold onto those thoughts! Thank you all for your active participation today. I hope you feel more equipped to 'Speak Up' with confidence and impact!"
Warm Up
Persuasion Power Warm-Up
Instructions: Think about a time recently when you tried to convince someone to do or believe something. It could be a big deal or something small, like persuading a friend to watch a movie or your parents to let you stay out later.
-
What did you try to persuade someone of?
-
Were you successful? Why or why not?
-
Briefly describe how you tried to persuade them. What was your strategy?
Activity
Persuasive Pitch Activity
Goal: Create a short (1-2 minute) persuasive pitch where you try to convince an audience about a specific idea or action.
Instructions:
-
Choose ONE of the topics below. If you have another appropriate idea, check with your teacher first.
- Convince the principal to add a new elective (e.g., Coding, Advanced Art, Debate Club, Photography).
- Argue for a longer lunch period.
- Persuade your classmates to read a specific book (fiction or non-fiction).
- Convince your city council to install a new public park or art installation.
-
Develop your argument: Think about your main claim and the reasons you will use to support it.
-
Incorporate at least TWO persuasive techniques we discussed today:
- Ethos (Credibility): How can you show you are trustworthy or knowledgeable on the topic?
- Pathos (Emotion): How can you appeal to your audience's feelings?
- Logos (Logic): What facts, reasons, or evidence can you use?
-
Practice your pitch! Think about what you will say and how you will say it. You can make brief notes below.
My Chosen Topic: ____________________________________________________________________
My Persuasive Techniques (at least two):
Key Points/Outline for My Pitch:
Cool Down
Persuasion Reflection Cool-Down
Instructions: Take a few minutes to reflect on what you learned about persuasion today. Your honest thoughts are valuable!
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What was the most important or interesting thing you learned about persuasive language today?
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Think about your own communication. How can you use persuasive language more effectively in your daily life, in school, or with friends and family?
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Is there anything you found challenging or confusing about persuasive techniques?