Lesson Plan
Health Startup Hustle Plan
Students will apply self-management skills by creating a concise business plan for a home health care startup—identifying equipment and staffing needs, developing a marketing strategy, and outlining basic revenue management.
This lesson builds real-world entrepreneurship and SEL competencies, especially self-management in goal setting, organization, and budgeting—preparing students for future academic and career planning.
Audience
9th Grade High School Students
Time
30 minutes
Approach
Guided worksheet activity with example analysis.
Prep
Prepare Materials
5 minutes
- Review the Health Startup Business Plan Worksheet and the Example Home Health Care Business Plan.
- Print or upload digital copies so each student can access the worksheet.
- Queue a projector or screen-share of the example plan for whole-group discussion.
Step 1
Introduction & SEL Connection
5 minutes
- Define self-management and its role in entrepreneurship.
- Explain lesson objectives: developing a business plan with clear goals and time management.
- Display the Example Home Health Care Business Plan and highlight how the entrepreneur organized tasks.
Step 2
Identify Equipment & Staffing Needs
10 minutes
- Distribute the Health Startup Business Plan Worksheet.
- Students individually list essential medical equipment and staffing roles in Section 1.
- Encourage setting SMART goals for acquiring resources within a startup budget.
- Prompt students to note estimated costs and timelines for each item/role.
Step 3
Develop Marketing & Revenue Strategy
8 minutes
- In Section 2 of the worksheet, students define target market and select 2–3 marketing channels (e.g., social media, local outreach).
- In Section 3, students propose pricing, revenue streams (e.g., hourly care rates, subscription packages), and basic expense vs. income projections.
- Remind students to allocate time effectively and focus on realistic figures.
Step 4
Wrap-Up & Self-Reflection
7 minutes
- Ask volunteers to share one key plan element and one time-management strategy they used.
- Students complete the reflection prompt on the worksheet: “How did I manage my time and goals? What will I improve next?”
- Collect worksheets or have students submit digitally for assessment.
Slide Deck
Health Startup Hustle
Develop a basic business plan for a home health care startup.
Apply self-management skills in goal setting, organization, and budgeting.
Welcome students to the “Health Startup Hustle” lesson. Explain that today they will act as entrepreneurs planning a home health care startup, focusing on self-management skills like goal setting, organization, and budgeting.
Self-Management in Entrepreneurship
• Self-management: setting goals, prioritizing tasks, and regulating your time.
• Essential for entrepreneurs to stay on track and meet deadlines.
Define self-management and its importance in entrepreneurship. Emphasize how organizing tasks and managing time helps achieve business milestones.
Lesson Objectives
By the end of this lesson, you will:
• Identify essential equipment & staffing needs
• Develop a marketing & business plan
• Outline a basic revenue management strategy
• Reflect on your time management & goal-setting process
Review the four learning objectives with the class. Make sure students understand each bullet and can relate it to self-management.
Example Home Health Care Business Plan
Review this sample plan:
Example Home Health Care Business Plan
Notice how equipment, staffing roles, timelines, and budgets are laid out clearly.
Display the example plan on the projector. Point out how the entrepreneur organized the equipment list with costs and timelines, and set SMART goals.
Step 1: Equipment & Staffing Needs
On Section 1 of your worksheet:
• List essential medical equipment
• Identify required staffing roles
• Estimate cost and timeline for each item or role
• Set SMART goals for acquiring resources within your budget
Hand out the worksheet and direct students to Section 1. Circulate to support SMART-goal setting and cost/timeline estimates.
Step 2 & 3: Marketing & Revenue Strategy
Section 2: Define your target market and choose 2–3 marketing channels (e.g., social media, local outreach).
Section 3: Propose pricing, revenue streams (hourly rates, subscription packages), and basic expense vs. income projections.
Guide students through Sections 2 and 3. Encourage realistic figures and effective time allocation.
Wrap-Up & Self-Reflection
• Share one key element of your plan and one self-management strategy you used.
• Complete the reflection prompt on your worksheet:
“How did I manage my time and goals? What will I improve next?”
Invite 2–3 volunteers to share their plan elements and time-management strategies. Prompt deeper thinking about improvements.
Next Steps & Questions
• Submit your completed worksheets.
• Reflect on your planning process at home.
• Any questions before we finish?
Collect the worksheets or remind students how to submit digitally. Preview any follow-up or extension activities.
Worksheet
Health Startup Business Plan Worksheet
Use the Example Home Health Care Business Plan as a reference. Fill out each section below with detailed, realistic information.
Section 1: Equipment & Staffing Needs
Instructions: Identify at least three essential pieces of medical equipment or staffing roles. For each, estimate the cost, set a timeline for acquisition, and write a SMART goal.
-
Equipment / Role: ____________________________
Estimated Cost: ____________________________
Timeline for Acquisition: ____________________________
SMART Goal: ____________________________
-
Equipment / Role: ____________________________
Estimated Cost: ____________________________
Timeline for Acquisition: ____________________________
SMART Goal: ____________________________
-
Equipment / Role: ____________________________
Estimated Cost: ____________________________
Timeline for Acquisition: ____________________________
SMART Goal: ____________________________
Section 2: Marketing Strategy
Instructions: Define your target market and choose 2–3 channels to reach potential clients. Explain why these channels are a good fit.
Target Market (who needs your service?):
Marketing Channels (list 2–3):
- __________________________—Reason: __________________________
- __________________________—Reason: __________________________
- (Optional) __________________—Reason: __________________________
Section 3: Revenue Management Strategy
Instructions: Propose your pricing model, outline revenue streams, and make a simple projection comparing expenses vs. income for the first month.
Pricing Model:
Describe how you will charge clients (e.g., hourly rate, subscription package):
Revenue Streams:
• Stream 1: __________________________
• Stream 2: __________________________
• (Optional) Stream 3: __________________________
Expense vs. Income Projection (First Month):
- Total Estimated Expenses: $_______________
- Total Projected Income: $_______________
- Net (Income - Expenses): $_______________
Section 4: Self-Management Reflection
Reflect on your planning process and goal-setting.
“How did I manage my time and goals during this activity? What will I improve next time?”
Reading
Example Home Health Care Business Plan
This sample business plan demonstrates how an entrepreneur might organize key startup elements for a small home health care service. The plan highlights equipment and staffing needs, marketing approaches, revenue projections, and clear SMART goals.
1. Equipment & Staffing Needs
• Medical Equipment
- Adjustable hospital bed: Cost $1,200; acquire within 2 weeks
- Portable vital-sign monitor: Cost $800; acquire within 1 week
- Mobility aids (walkers, wheelchairs): Cost $1,500; acquire within 3 weeks
• Staffing Roles
- Licensed Practical Nurse (LPN): Salary $3,500/month; hire within 4 weeks
- Certified Nursing Assistant (CNA): Salary $2,500/month; hire within 2 weeks
- Office Administrator: Salary $2,800/month; hire within 3 weeks
2. Marketing Strategy
Target Market: Seniors aged 65+ and adults recovering from surgery within a 10-mile radius of downtown Springfield.
Channels & Rationale:
- Local senior center partnerships – direct referrals from trusted community hubs
- Facebook advertising – cost-effective targeting of adult children seeking care options
- Flyers in medical clinics – visible to patients at the point of care
3. Revenue Management Strategy
Pricing Model: Hourly care rate of $35 per hour; 3-visit subscription package at $300/week.
Revenue Streams:
- Hourly calls for single-visit clients
- Weekly subscription packages for long-term care
- Optional add-on services (medication reminders, meal prep)
First Month Projection:
- Total Estimated Expenses: $18,000 (equipment amortization + salaries + rent)
- Total Projected Income: $22,400 (average 8 hours/day × 5 days/week × $35/hour)
- Net Profit: $4,400
4. SMART Goals
- Specific: Order and set up all medical equipment (beds, monitors, mobility aids) by Day 21.
- Measurable: Hire three qualified staff (1 LPN, 1 CNA, 1 Administrator) by the end of Week 4.
- Achievable: Secure five subscription clients within the first month through senior center outreach.
- Relevant: Generate at least $20,000 in revenue in Month 1 to cover startup costs.
- Time-Bound: Launch a targeted Facebook ad campaign and track 100 click-throughs within 14 days.