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Decoding Advertisements

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David Cutler

Tier 1
For Schools

Lesson Plan

Decoding Advertisements

Analyze advertising techniques

In this lesson, students will explore how advertising targets consumers and influences purchasing decisions. They will analyze real-world examples of advertising techniques, enhancing their critical thinking and media literacy skills. This lesson is important as it empowers students to become informed consumers who can recognize and evaluate the persuasive strategies used in advertising.

Audience

Grades 7-12 Students

Time

45 mins

Approach

Analyze advertising techniques

Materials

Discussion Guide, Worksheet: Analyzing Advertisements, and Quiz: Advertising Techniques

Step 1

Introduction

5 mins

  • Begin with a brief discussion on what advertising is and its purpose.
  • Ask students to share examples of advertisements they have seen recently.

Step 2

Exploration

15 mins

  • Distribute the "Worksheet: Analyzing Advertisements."
  • Have students work in pairs to analyze a set of advertisements using the worksheet.
  • Encourage them to identify the target audience and techniques used.

Step 3

Discussion

10 mins

  • Use the "Discussion Guide" to facilitate a class discussion on the findings from the worksheet.
  • Discuss how different techniques influence consumer behavior.

Step 4

Quiz

10 mins

  • Administer the "Quiz: Advertising Techniques" to assess understanding.
  • Review answers as a class to reinforce learning.

Step 5

Closure

5 mins

  • Summarize key points about advertising techniques and their impact.
  • Encourage students to think critically about advertisements they encounter in the future.
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Discussion

Discussion Guide

Guide for facilitating a discussion on advertising techniques and their impact on consumers.

What are some common techniques used in advertising?

Discuss techniques such as emotional appeal, celebrity endorsements, and special offers.







How do advertisements influence consumer behavior?

Explore how ads create desires, shape perceptions, and encourage purchases.







Can you think of an advertisement that influenced you? How?

Encourage students to share personal experiences and analyze the techniques used.







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Worksheet

Worksheet: Analyzing Advertisements

Worksheet for students to analyze real-world advertisements and identify techniques used.

Identify the target audience of the advertisement.








List the techniques used in the advertisement.








Explain how these techniques might influence the target audience.








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Quiz

Quiz: Advertising Techniques

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