Session 1 Script: What Is a Brand?

Introduction (2 minutes)

Teacher: “Good morning, everyone! Welcome to our new unit called Brand Like a Boss. Over the next ten sessions, you’ll learn how companies create and share their identity and value. Today, we’re starting with the very basics: defining what a brand is and spotting brand elements in the real world.”

• Project Slide 1 of the Branding Basics Slide Deck.
  Teacher: “On the screen, you see our goals for today:
  • Explore the fundamentals of branding
  • Identify real-world brand elements
  • Play Branding Bingo to reinforce what we learn
  Let’s dive in!”

Warm Up (5 minutes)

• Project Slide 2 (Warm-Up Activity).
  Teacher: “Turn to a partner and share one word, phrase, or image that pops into your mind when you hear brand. Ready? Go!”

Teacher: “Time’s up. I’d like to hear from three pairs. Pair 1, what did you say? Pair 2? Pair 3?”

(Collect responses: e.g., “Nike,” “trust,” “logo,” “promise.” Acknowledge each.)

Reading & Discussion (10 minutes)

Teacher: “Next, we’ll read a short passage called What Is a Brand? Reading Passage. It goes beyond logos and slogans to explain how brands create experiences and promise value. Please read silently for four minutes.”

(Distribute passage and start timer.)

Teacher (after 4 min): “Let’s discuss! Who can put the definition of a brand into their own words?”

(Invite 2–3 students to share.)

Teacher: “Great! Now, what examples did you notice in the reading? Name a company and its brand element.”

(Write 3–4 key terms—like identity, experience, promise—on the board.)

Worksheet Activity (10 minutes)

Teacher: “I’m handing out the Brand Examples Worksheet. List three brands you know and describe one element for each—logo, slogan, or color scheme. You have six minutes. Then you’ll pair up to compare notes.”

(Distribute worksheet and start timer. Circulate.)

Teacher (after 6 min): “Turn to a partner. Discuss: Which element stood out most and why? You have two minutes.”

(After discussion) Teacher: “Who wants to share an interesting takeaway from their conversation?”

Branding Bingo Game (10 minutes)

Teacher: “Time for Branding Bingo! Each of you has a Branding Bingo Game Cards. We’ll use Slide 5 to call out brand elements. When you hear one on your card, mark it. The first student to get four in a row—let me know by standing up—and explain each marked element wins!”

• Project Slide 5 (Branding Bingo Prompts).
  Teacher: “Here we go:

1. “Just Do It”
2. Golden arches
3. Apple’s bitten-apple logo
4. Starbucks green mermaid
5. Coca-Cola script
6. Twitter blue bird”

(Play until a student gets bingo. Invite winner to stand and explain each element.)

Quick Quiz (5 minutes)

Teacher: “Let’s check your understanding with the Brand Quick Quiz. It’s five questions—take five minutes to complete it quietly. Hand your quiz to me when you’re done.”

(Collect quizzes and note: use the Quiz Answer Key to score.)

Cool Down & Reflection (5 minutes)

• Project Slide 6 (Reflection).
  Teacher: “On a page in your notebook, write one new insight you gained about branding today. You have one minute.”

Teacher: “Who would like to share their insight?”
(Invite 2–3 students to share.)

Teacher: “Fantastic reflections! Next session, we’ll learn how to craft a brand identity—defining voice and values, designing logos and color schemes, and building consistency. See you then!”

• Project Slide 7 (Next Steps).

What Is a Brand?

A brand is more than just a name or a logo—it’s the promise a company makes to its customers. When you see a familiar symbol, color scheme, or slogan, you immediately recall the feelings, experiences, and values that go with it. For example, you might think of speed and victory when you see the Nike “swoosh,” or feel comfort and warmth when you notice McDonald’s golden arches. Those images carry meaning because companies carefully choose every part of their brand to connect with people.

Brands combine several key elements:
• Name: The word or words people use to identify a company (e.g., Starbucks).
• Logo: A visual mark or symbol (e.g., the bitten-apple for Apple).
• Slogan: A short phrase that sums up a company’s promise (e.g., “Just Do It” for Nike).
• Colors & Style: Specific hues, fonts, and design choices that create a consistent look (e.g., Coca-Cola’s red and script font).

When these elements work together, they build an identity that influences how customers feel and what they expect. In this unit, you’ll learn how to pick the right pieces to create a memorable, authentic brand of your own.

Session 2 Script: Defining Brand Voice & Values

Introduction (2 minutes)

Teacher: “Welcome back, everyone! Last session we learned what a brand is. Today, we’re going deeper: we’ll define brand voice and core values, then use those insights to sketch a logo that truly represents a brand’s personality.”

• Project Slide 1 of the Brand Voice Slide Deck.
  Teacher: “Here’s our plan for today:
  • Warm up by naming brand tones
  • Read about brand voice and discuss
  • Play a matching game with values
  • List values & describe voice on a worksheet
  • Sketch a logo reflecting your chosen brand
  • Quick quiz and cool down”

Warm Up (5 minutes)

• Project Slide 2 (Warm-Up Activity).
  Teacher: “Think of a brand you know—what tone or style does its messaging use? Turn to a partner and share one example of that brand’s voice. Ready? Go!”

Teacher: “Time’s up! Let’s hear from a few of you. Pair 1, what brand and voice did you discuss? Pair 2? Pair 3?”
(Collect 2–3 responses: e.g., “Nike sounds motivational,” “Innocent Smoothies is playful.”)

Reading & Discussion (8 minutes)

Teacher: “Now we’ll read the Defining Brand Voice Reading Passage. It explains what brand voice is and why core values shape it. Please read silently for four minutes.”

(Distribute passage and start timer.)

Teacher (after 4 min): “Who can put the definition of brand voice into their own words?”
(Invite 2–3 students.)

Teacher: “Great! Why do core values matter when we pick a voice?”
(Discuss briefly and write 3–4 key points on the board: consistency, personality, audience connection.)

Matching Game (7 minutes)

Teacher: “Time for a quick matching game! Each of you has a set of Brand Voice Matching Game Cards. I’ll call out a value or tone—when you hear your card, stand up and read your brand example aloud.”

• Project Slide 5 (Matching Game Prompts).
  Teacher: “The prompts are: innovative, friendly, luxurious, adventurous, trustworthy, bold. Let’s match them!”
  (Continue until all cards read. Acknowledge good examples.)

Worksheet Activity (10 minutes)

Teacher: “Hand out the Voice & Values Worksheet. Choose one familiar brand. List three to four core values, then write one sentence describing its voice. You have six minutes.”

(Distribute worksheet and start timer.)

Teacher (after 6 min): “Now, turn to a partner. Share your values and voice sentence. Discuss: how do those values shape the voice? You have two minutes.”

Teacher: “Who wants to share an insight from their pairing?”
(Invite 1–2 students.)

Logo Design Activity (12 minutes)

Teacher: “Next, we’ll sketch a logo reflecting your brand’s voice and values. Take your Logo Sketch Templates and Color Scheme Swatches. Remember the slide tips: round shapes = friendly, sharp = bold; warm colors = energetic, cool = trustworthy; playful fonts vs. luxurious serifs. You have ten minutes.”

(Distribute templates and swatches; circulate and offer feedback.)

Teacher: “Okay, pencils down! Who wants to briefly explain how their logo choices show their brand’s voice and values?”
(Invite 1–2 volunteers.)

Quick Quiz (3 minutes)

Teacher: “Let’s check understanding with the Brand Voice Quick Quiz. It’s five questions—take three minutes to complete quietly, then hand it in.”

(Collect quizzes; note to score with Quiz Answer Key.)

Cool Down & Reflection (3 minutes)

• Project Slide 7 (Reflection).
  Teacher: “On a sticky note or in your notebook, write one way your logo sketch used voice or values. You have one minute.”

Teacher: “Who’d like to share their reflection?”
(Invite 1–2 students.)

Teacher: “Great work! Next session, we’ll analyze our audience and refine our brand messaging to make sure it really connects.”

• Project Slide 8 (Next Steps).

Defining Brand Voice

A brand voice is the unique personality a company expresses through its words, tone, and style. It helps customers hear the brand “speaking” in a consistent way across every interaction—social media posts, ads, emails, and more.

Why Core Values Matter

Core values are the guiding principles that shape a brand’s decisions and behavior. When you know a company’s values, you can choose words, tone, and messaging that match:
• If innovation is a core value, the voice might be forward–thinking and confident.
• If friendliness is key, the tone could be warm and conversational.
• If luxury is a value, the language might be refined and elegant.

When voice and values work together, they build trust and make a brand feel authentic.

Examples of Brand Voice in Action

• Innocent Smoothies (friendly, playful): uses casual language and humor to feel like a chatty friend.
• Apple (innovative, minimalist): writes simply but confidently, highlighting sleek design and groundbreaking features.
• Patagonia (adventurous, eco-conscious): uses storytelling about nature and responsibility to inspire outdoor action.
• Nike (motivational, bold): employs energetic, challenge–driven language to encourage athletes of every level.

In your worksheet, you’ll identify values for a familiar brand and describe how its voice brings those values to life.

Voice & Values Worksheet

Use what you’ve learned in the Defining Brand Voice Reading Passage to complete the tasks below for a brand of your choice.

1. Brand Name:

   ---

   
   
   
2. List 3–4 core values that guide this brand (one per line):
   • _______________________________________
   
   • _______________________________________
   
   • _______________________________________
   
   • (Optional) _______________________________________
   
   
   
   
   
3. In one sentence, describe the brand’s voice based on those values. What tone or style does it use?
   
   
   
   
   
   
   
   
4. Explain how at least two of the values you listed influence your sentence about the brand’s voice. Use bullet points or a brief paragraph.
   • ____________________________________________________________
   
   • ____________________________________________________________
   
   
   
   
   
   
   

Once you’re done, prepare to share one value–to–voice connection with a partner.

Brand Voice Matching Game Cards

Cut out each of the six cards below. When the teacher calls out a value (e.g., “innovative,” “friendly”), the student holding the card with the matching brand example stands and reads their card aloud.

Apple
Innovative, minimalist
“Think Different” confidence

Innocent Smoothies
Friendly, playful
Casual, chatty tone

Tiffany & Co.
Luxurious, elegant
Refined, high-end style

Patagonia
Adventurous, eco-conscious
Nature-driven storytelling

Amazon
Trustworthy, reliable
Customer-first service

Nike
Bold, motivational
Energetic, challenge-driven language

Logo Sketch Templates

Use your Voice & Values Worksheet to inform these sketches. For each template:

1. Sketch your logo concept in the box below.
2. Label key design choices (values, shapes, colors, typography) in the notes section.

Sketch 1

┌───────────────────────────────────┐
│ │
│ (Your Logo Here) │
│ │
└───────────────────────────────────┘

Design Notes:
• Values: ____________________________
• Shapes: ____________________________
• Colors: ____________________________
• Typography: ________________________

Sketch 2

┌───────────────────────────────────┐
│ │
│ (Your Logo Here) │
│ │
└───────────────────────────────────┘

Design Notes:
• Values: ____________________________
• Shapes: ____________________________
• Colors: ____________________________
• Typography: ________________________

Color Scheme Swatches

Cut out or reference these color swatches when sketching your logo. Choose combinations that reflect your brand’s voice and values.

Warm & Energetic

🔴 Red #E63946
🟠 Orange #F4A261
🟡 Yellow #E9C46A

Cool & Trustworthy

🔵 Blue #264653
🟢 Teal #2A9D8F
🟣 Purple #6A4C93

Neutral & Classic

⚪ White #F1FAEE
⚫ Black #1D3557
⚫ Gray #A8A8A8

Bold & Playful

🟣 Magenta #E71D36
🟡 Gold #FFD166
🟢 Lime #8AC926

Use scissors to cut along the dashed lines and arrange swatches beside your logo sketches.

Session 2 Quiz Answer Key

Use this key to score the Brand Voice Quick Quiz. For multiple-choice items (1–4), award full points for the correct option. For the open-response (5), use the rubric and sample responses below.

1. What is brand voice?

• Correct Answer: The consistent personality and tone a brand uses across communications.
• Rationale: Brand voice isn’t about visuals or pricing—it’s how a brand “speaks” through words, tone, and style in every message.

2. Which of these is not typically considered a core value that shapes brand voice?

• Correct Answer: Location.
• Rationale: Innovation, friendliness, and luxury describe guiding principles; location is not a value that directly influences tone or style.

3. If a brand’s core value is friendliness, which voice style fits best?

• Correct Answer: Warm and conversational.
• Rationale: A friendly brand uses approachable, casual language rather than formal or challenge-driven messaging.

4. Which example best illustrates a motivational, bold brand voice?

• Correct Answer: Nike’s “Just Do It” messaging.
• Rationale: Nike’s slogan uses energetic, challenge-driven language to inspire action, matching a bold, motivational tone.

5. Open-Response: Explain how two core values you might choose for a brand would influence its voice or messaging.

Rubric (4 points total):

• 2 pts: Identifies two clear, relevant core values (1 point each)
• 2 pts: Explains how each value shapes voice or messaging (1 point each)

Sample Response (4 pts):
"If my brand’s values are innovation and trustworthiness, its voice would be forward-thinking and reassuring. For innovation, I’d use confident, future-focused language that highlights breakthroughs. For trustworthiness, I’d choose clear, transparent wording that builds credibility and comfort."

Partial Credit Examples:

• (3 pts) Lists two values and explains one well, the other vaguely.
• (2 pts) Lists two values but only gives a general statement about voice.
• (1 pt) Mentions only one value or gives minimal connection to voice.

Use this guide to ensure consistent grading and to help students see how values translate into communication style.

Session 3 Script: Audience Analysis & Messaging

Introduction (2 minutes)

Teacher: “Good morning, everyone! Welcome back to Brand Like a Boss. Today we’re zeroing in on who our brands speak to and how we craft messages that truly connect. Here’s our roadmap for the next 45 minutes:
• Warm up by naming a brand’s audience
• Read about target audiences and discuss
• Create customer personas
• Play a messaging matching game
• Draft two taglines for your personas
• Quick quiz and cool down

Let’s jump in!”

• Project Slide 1 of the Audience Analysis Slide Deck.

Warm Up (5 minutes)

Teacher: “Please look at Slide 2.”

• Project Slide 2 (Warm-Up Activity).
  Teacher: “Think of a brand you love—what audience do they speak to most? Turn to a partner and share one example. You have one minute.”

Teacher: “Time’s up! Who would like to share? Pair 1, your example? Pair 2? Pair 3?”
(Collect 2–3 responses, e.g., “Nike speaks to performance athletes,” “Lego targets creative families.”)

Reading & Discussion (8 minutes)

Teacher: “Now we’ll read the Target Audience Reading Passage. It explains what a target audience is and why it matters. Read silently for four minutes.”

(Distribute reading passage and start timer.)

Teacher: “Great! Let’s discuss. Who can define ‘target audience’ in their own words?”
(Invite 2–3 students and acknowledge answers.)

Teacher: “Excellent. Why does knowing your audience matter when we craft brand messages?”
(Discuss and record 3–4 key points on the board, like demographics, interests, motivations, resonance.)

Persona Creation Activity (10 minutes)

Teacher: “Next, use the Audience Personas Worksheet to create two customer personas for your chosen brand. Include:

1. Demographics (age, location)
2. Needs & motivations
3. A catchy name or backstory

You have six minutes to work silently.”

(Distribute worksheet and start timer.)

Teacher: “Time’s up. Now turn to a partner. Share one of your personas and get feedback. You have two minutes.”

Teacher: “Who’d like to share a highlight from their persona? Let’s hear two examples.”
(Invite 2 students.)

Messaging Matching Game (7 minutes)

Teacher: “Let’s play a matching game! You each have a set of Messaging Matching Game Cards. I’ll call out an audience segment. When you hear your match, stand, read your message example aloud, and explain why it fits that group.”

• Project Slide 6 (Messaging Matching Game Prompts).
  Teacher: “Our prompts are:

• Budget-conscious teens
• Health-focused parents
• Eco-friendly shoppers
• Tech-savvy students
• Adventure seekers
• Value-driven seniors

Ready? Let’s begin.”

(Continue until all cards are read and explained.)

Tagline Drafting Activity (8 minutes)

Teacher: “Now grab the Tagline Draft Templates. Choose one of your personas and draft two taglines that speak directly to them. Remember our tips:
• Keep it concise (3–6 words)
• Highlight a clear benefit or value
• Match the tone to your persona
• Use memorable, direct language

You have six minutes to write.”

(Distribute templates and start timer.)

Teacher: “Time’s up! Who would like to share one of their taglines and explain why it fits their persona?”
(Invite 2 students.)

Quick Quiz (4 minutes)

Teacher: “Let’s check understanding with the Messaging Quick Quiz. It has five questions. You have four minutes to complete it quietly. Then hand it to me.”

(Distribute quiz.)

Teacher: “Thank you! I’ll use the Quiz Answer Key to score these.”

Cool Down & Reflection (3 minutes)

Teacher: “On a notecard or in your notebook, write:** Which persona did you find most challenging and why?** You have one minute.”

Teacher: “Who’d like to share their reflection? Let’s hear two voices.”
(Invite 2 students.)

Teacher: “Great insights! Next session, we’ll bring our brands to life visually—working on logo refinement, color palettes, and consistent assets. See you then!”

• Project Slide 9 (Next Steps).

Audience Personas Worksheet

Use what you learned in the Target Audience Reading Passage to build detailed customer personas for your chosen brand.

1. Brand Name & Product/Service

Write the name of your brand and a brief description of the product or service you’re branding.

2. Persona 1

A. Persona Name:

B. Demographics (age, gender, location, occupation):

C. Needs & Motivations (What is this person looking for? Why would they choose your brand?):

D. Interests & Behaviors (Hobbies, online habits, lifestyle):

E. Pain Points (What challenges or frustrations does this persona face that your brand can solve?):

F. Backstory Snapshot (Write a 1–2 sentence vignette that brings this persona to life):

3. Persona 2

A. Persona Name:

B. Demographics (age, gender, location, occupation):

C. Needs & Motivations:

D. Interests & Behaviors:

E. Pain Points:

F. Backstory Snapshot:

4. Reflection

Which of these two personas will you focus on for tailoring your brand’s messaging, and why?

Messaging Matching Game Cards

Cut out each of the six cards below. When the teacher calls out an audience segment (for example, “Eco-friendly shoppers”), the student holding the matching card stands up, reads their message example aloud, and explains why it fits that audience.

Budget-conscious Teens
“Score big on style without breaking the bank—trendy gear under $20!”

Health-focused Parents
“Fuel your family’s day with nutritious meals prepared in minutes—because wellness can’t wait.”

Eco-friendly Shoppers
“Make every purchase count—100% recycled materials for a cleaner planet.”

Tech-savvy Students
“Unlock your potential with a high-speed, lightweight laptop—powerful performance for demanding studies.”

Adventure Seekers
“Explore beyond limits—our rugged backpacks are built for your toughest journeys.”

Value-driven Seniors
“Enjoy user-friendly gadgets that offer top quality at affordable prices—technology designed for you.”

Target Audience Reading Passage

A target audience is the specific group of people a brand aims to reach with its messages and products. This group shares common traits—such as age, interests, behaviors, or needs—that help a company focus its marketing efforts and speak in a way that resonates.

Defining Your Audience

• Demographics: Basic facts like age range, gender, location, and occupation.
• Psychographics: Interests, values, lifestyle, and attitudes.
• Needs & Motivations: Problems they need solved or goals they want to achieve.
• Behaviors: How they shop, where they spend time online, and what influences their choices.

When brands know exactly who they’re talking to, they can:

• Craft messages that address real needs (e.g., “Save time on breakfast” for busy parents).
• Choose the right tone and style (e.g., playful language for teens, professional language for business customers).
• Select effective channels (social media platforms, email, in-store signage) to reach that group wherever they are.

Why Audience Matters in Branding

Every brand has limited time and budget—focusing on a defined audience helps make every dollar count. Imagine sending a fitness product ad about “flexible home workouts” to a group of retirees who value gentle exercises. The message would miss the mark. Instead, a brand that studies its audience might discover that health-focused parents care most about quick, nutritious meal kits, and shape their slogan accordingly.

Real-World Examples

• Nike speaks to performance-focused athletes, using bold, challenge-driven taglines like “Just Do It.”
• HelloFresh targets busy young professionals, highlighting “easy, chef-inspired meals in 30 minutes.”
• Lego reaches creative families by showcasing imaginative play and “build together, learn together.”
• Patagonia connects with eco-warriors through stories of sustainable adventure and environmental activism.

By defining a clear audience, you can tailor every part of your brand—from the words you use to the colors you choose—so your message lands with the right people.

Tagline Draft Templates

Use your Audience Personas Worksheet and insights from the Session 3 Slide Deck to craft two taglines for one of your personas. For each option, explain why it fits.

Persona Name: _________________________

Option 1
Tagline:

Why it fits this persona:

Option 2
Tagline:

Why it fits this persona:

Tagline Writing Tips

• Keep it concise (3–6 words)
• Highlight a clear benefit or value
• Match tone and style to your persona
• Choose clear, memorable language

Session 3 Quiz Answer Key

Use this key to score the Messaging Quick Quiz. For multiple-choice items (1–4), award full points for the correct option. For the open-response (5), use the rubric and sample response below.

1. What is a target audience?

• Correct Answer: A group of people with shared traits like age, interests, or needs
• Rationale: A target audience is defined by common demographics, psychographics, or behaviors, not by visuals, slogans, or pricing.

2. Which describes a psychographic attribute rather than a demographic attribute?

• Correct Answer: Hobbies and values
• Rationale: Psychographics refer to lifestyle, interests, and attitudes; demographics are basic facts like age or gender.

3. Which tagline best follows the guideline of keeping it concise (3–6 words) and addressing a persona’s need?

• Correct Answer: Explore beyond limits
• Rationale: This option is 3 words, communicates a clear benefit to “adventure seekers,” and matches the concise requirement.

4. If you’re targeting budget-conscious teens, which message example fits best?

• Correct Answer: Score big on style without breaking the bank
• Rationale: This message explicitly references affordability (“without breaking the bank”) and appeals to teens interested in style at a low price.

5. Open-Response: Explain how two elements of a persona (for example, needs and behaviors) would influence the tone and content of a brand’s tagline.

Rubric (4 points total):

• 2 pts: Identifies two clear persona elements (1 pt each)
• 2 pts: Explains how each element shapes tone or content (1 pt each)

Sample Response (4 pts):
"For a budget-conscious teen persona, the need for affordability leads to a casual, friendly tone (“Score big on style”), and their behavior of browsing social media means the tagline must be punchy and shareable in 3–6 words."

Partial Credit Examples:

• 3 pts: Lists two elements and explains one well, the other vaguely.
• 2 pts: Lists two elements but gives general or incomplete explanation.
• 1 pt: Mentions only one element or provides minimal connection to tone/content.

Use this guide to ensure consistent grading and to help students see how persona details translate into targeted messaging style.

Logo Refinement Workshop

In this hands-on activity, students will refine their initial logo concepts using design principles and peer/teacher feedback to create a polished final logo.

Materials

• Logo Sketch Templates
• Color Scheme Swatches
• Feedback notes from peers/teacher
• Pencils, markers, erasers

Steps

1. Review Feedback (5 minutes)
   • Look at the comments you received on your initial sketches.
   • Identify 2–3 areas to improve (e.g., shape balance, color contrast, typography legibility).
2. Apply Design Principles (10 minutes)
   • Shape & Form: Ensure your logo shape communicates your brand’s values (round for friendly, sharp for bold).
   • Color Harmony: Use swatches that reflect voice and values—warm vs. cool palettes, neutrals vs. bold accents.
   • Typography: Choose font styles that match tone (casual, elegant, modern). Label your choices in notes.
3. Sketch Refined Logo (15 minutes)
   • On a fresh Logo Sketch Template, redraw your logo incorporating the improvements.
   • Annotate key elements:
     • Shapes chosen and why
     
     
     
     • Color palette selected and why
     
     
     
     • Typography style and why
     
     
     
4. Peer Review & Final Touches (10 minutes)
   • Pair up and exchange refined sketches.
   • Offer 2 pieces of constructive feedback: one strength and one suggestion.
   • Make any final adjustments based on peer input.
5. Gallery Walk (5 minutes)
   • Display all final logos around the room.
   • Walk around, observe classmates’ work, and note one idea you’d like to incorporate into your next design.

Outcome: Students will leave with a polished logo that reflects design principles, brand voice, and audience needs, ready for use in upcoming brand assets.

Color Palette Exploration

In this interactive activity, students will dive into color psychology and practice creating cohesive color palettes that align with their brand’s voice and values.

Materials

• Color Scheme Swatches
• Color wheel reference (teacher-provided)
• Paper or digital palette template
• Markers or colored pencils
• Sticky notes for feedback

Steps

1. Color Psychology Intro (5 minutes)
   • Briefly review the color wheel: primary, secondary, and tertiary colors.
   • Discuss emotional associations:
     • Red = energy, excitement
     • Blue = trust, calm
     • Yellow = optimism, warmth
     • Green = growth, sustainability
     • Purple = luxury, creativity
   • Ask: “Which color might suit a brand that’s innovative? Which for trustworthy?”
2. Emotion–Color Matching (10 minutes)
   • Distribute a list of emotions/moods (e.g., playful, bold, calming, eco-friendly, premium).
   • Students scan the Color Scheme Swatches and select one swatch per emotion.
   • Have volunteers share their choices and reasoning.
3. Palette Building (15 minutes)Sketch area for palette:
   ┌────────┬────────┬────────┐
   │ Color 1 │ Color 2 │ Color 3 │
   └────────┴────────┴────────┘
   Notes:
   
   
   
   
   
   
   • Choose one of your personas from Session 3.
   • Based on that persona’s values and desired mood, select 3–5 colors to form a palette.
   • On paper or a template, draw color boxes and label each with HEX or swatch name.
   • In notes, explain how each hue supports the brand voice (e.g., “Teal for eco-friendly, yellow for optimism”).
4. Application Sketch (10 minutes)
   • Using your new palette, sketch a simple brand asset: social media icon, website banner, or product packaging.
   • Focus on how color hierarchy guides the eye and reinforces mood.
5. Gallery Walk & Reflection (5 minutes)
   • Display palettes around the room.
   • Give each student a sticky note to leave one specific compliment or suggestion on a peer’s palette.
   • Conclude with a quick round: “What emotion did your palette aim to convey?”

Outcome: Students will understand how color choices communicate emotion and brand personality, and they’ll have a polished palette ready for visual branding assets.

Session 5 Script: Applying Your Brand Visually

Introduction (2 minutes)

Teacher: “Good morning, everyone! Welcome to Session 5 of Brand Like a Boss. So far, you’ve defined your brand, crafted a logo, and explored color palettes. Today, we’re taking those elements into real-world applications. We’ll design business cards, social media posts, and website banners using your refined logo and color palette.”

• Project Slide 1 of the Session 5 Slide Deck.
  Teacher: “Here’s our plan:
  1. Warm up by noticing consistency across formats
  2. Walk through templates and choose your formats
  3. Design activity: apply your visuals
  4. Peer gallery and feedback
  5. Quick reflection”

Warm Up (5 minutes)

• Project Slide 2 (Warm-Up Activity).
  Teacher: “Take a look at these three examples: a business card, an Instagram post, and a website banner from the same brand. Turn and talk with a neighbor: what makes these designs feel like they belong to the same brand?”

(Students discuss for 1 minute.)

Teacher: “Let’s hear a few observations.
Pair 1?”
(Pause for response.)
“Pair 2?”
(Pause.)
“Pair 3?”
(Acknowledge points like consistent logo placement, matching colors, and uniform typography.)

Template Walkthrough (10 minutes)

Teacher: “Now I’ll hand out three template options. You’ll pick two to design today.”

• Distribute Business Card Templates, Social Media Post Templates, and Website Banner Wireframes.
• Project Slide 3 (Business Card Format).
  Teacher: “A standard business card is 3.5" × 2". The front features your logo and brand name; the back holds your tagline and contact info. Keep a clear hierarchy—logo, name, then details.”
• Project Slide 4 (Social Media Post Format).
  Teacher: “Social media posts are square—1080 × 1080 pixels or about 4"×4". Place your logo in a corner or as a watermark, choose a bold image or color block, and add a short call-to-action of 3–8 words.”
• Project Slide 5 (Website Banner Format).
  Teacher: “Website banners are wide—around 1200 × 300 pixels. Feature your logo, a clear headline, and a supporting graphic or button. Follow the flow: logo ➔ headline ➔ link or button.”

Teacher: “Choose two formats to work on. Once you’ve decided, start your designs.”

Design Activity (20 minutes)

Teacher: “Use your refined logo and exact HEX codes from your color palette. Remember—maintain logo proportions and legibility. If you’re working digitally, feel free to recreate in a design app.”

(Teacher circulates, giving feedback: “Try moving your logo slightly up to balance the white space,” or “Consider increasing font size for readability.”)

(10 minutes left) Teacher: “Great progress! Begin wrapping up your first format and move to the second. Focus on alignment and visual hierarchy.”

(2 minutes left) Teacher: “Pencils down in two minutes. Finish annotating any notes on your layouts.”

Peer Gallery & Feedback (7 minutes)

• Project Slide 6 (Peer Gallery & Feedback).
  Teacher: “Please display your two completed assets around the room on desks or the board. Walk quietly and look at two classmates’ work. On a sticky note, write one compliment and one suggestion for each. Then stick your notes beside their designs.”

(Students circulate for 5 minutes.)

Teacher: “Let’s reconvene. Did anyone receive a suggestion that made you think differently about your layout? Who’d like to share?”

Cool Down & Reflection (3 minutes)

Teacher: “To wrap up, turn to your neighbor and answer: ‘Which asset format was most challenging, and what would you adjust next time?’”

(One minute of partner sharing.)

Teacher: “Who can share a quick takeaway?”
(Invite 2 students.)

Teacher: “Fantastic insights! Next session, we’ll explore packaging mockups and additional collateral—pulling your brand into three-dimensional and promotional formats. See you then!”

• Project Slide 7 (Next Steps).