Lesson Plan

Brand Like A Boss Session 1 Lesson Plan

Introduce students to the concept of branding and have them identify real-world brand elements through reading, discussion, and an interactive game, concluding with a quick quiz to assess understanding.

Understanding branding lays the foundation for all future sessions by showing how businesses communicate identity and value—vital skills for budding entrepreneurs.

Audience

Time

Approach

Materials

Prep

Prepare Session Materials

10 minutes

Step 1

Warm Up

5 minutes

Step 2

Reading & Discussion

10 minutes

Step 3

Worksheet Activity

10 minutes

Step 4

Branding Bingo Game

10 minutes

Step 5

Quick Quiz

5 minutes

Step 6

Cool Down

5 minutes

Lesson Plan

Session 1 Lesson Plan

Students will learn the fundamentals of branding—its definition and key elements—and demonstrate understanding by identifying real-world brand components through discussion, a worksheet, an interactive bingo game, and a quick quiz.

Understanding branding fundamentals equips students with essential marketing skills, fostering analytical thinking as they observe how businesses convey identity and value—key competencies for future entrepreneurs.

Audience

Time

Approach

Materials

Prep

Prepare Session Materials

10 minutes

Step 1

Warm Up

5 minutes

Step 2

Reading & Discussion

10 minutes

Step 3

Worksheet Activity

10 minutes

Step 4

Branding Bingo Game

10 minutes

Step 5

Quick Quiz

5 minutes

Step 6

Cool Down

5 minutes

Slide Deck

Session 1: What Is a Brand?

Warm-Up Activity

Defining a Brand

Real-World Brand Examples

Branding Bingo Prompts

Reflection

Next Steps

Script

Reading

Lesson Plan

Session 2 Lesson Plan

Students will define brand voice and core values and apply these insights to sketch a logo concept that aligns with a brand’s identity.

Brand voice and values give a company its personality—understanding them helps students craft authentic, consistent brands and sharpens their design thinking.

Audience

Time

Approach

Materials

Prep

Prepare Session Materials

10 minutes

Step 1

Warm Up

5 minutes

Step 2

Reading & Discussion

8 minutes

Step 3

Matching Game

7 minutes

Step 4

Worksheet Activity

10 minutes

Step 5

Logo Design Activity

12 minutes

Step 6

Quick Quiz

3 minutes

Step 7

Cool Down

3 minutes

Slide Deck

Session 2: Defining Brand Voice & Values

Warm-Up Activity

What Is Brand Voice?

Brand Voice Examples

Matching Game Prompts

Logo Design Tips

Reflection

Next Steps

Script

Reading

Worksheet

Game

Activity

Quiz

Brand Voice Quick Quiz

Answer Key

Lesson Plan

Session 3 Lesson Plan

Students will analyze their chosen brand’s target audiences by creating customer personas and refine messaging by drafting tailored taglines that match audience needs and tone.

Knowing your audience is crucial for effective branding—this lesson helps students build personas and craft messages that resonate, sharpening their marketing and communication skills.

Audience

Time

Approach

Materials

Prep

Prepare Session Materials

10 minutes

Step 1

Warm Up

5 minutes

Step 2

Reading & Discussion

8 minutes

Step 3

Persona Creation Activity

10 minutes

Step 4

Messaging Matching Game

7 minutes

Step 5

Tagline Drafting Activity

8 minutes

Step 6

Quick Quiz

4 minutes

Step 7

Cool Down

3 minutes

Slide Deck

Session 3: Audience Analysis & Messaging

Warm-Up Activity

What Is a Target Audience?

Real-World Audience Examples

Customer Personas Activity

Messaging Matching Game Prompts

Tagline Drafting Tips

Reflection

Next Steps

Script

Worksheet

Game

Reading

Activity

Quiz

Messaging Quick Quiz

Answer Key

Activity

Lesson Plan

Session 4 Lesson Plan

Students will refine their logo concepts using feedback and design principles, then build cohesive color palettes that align with their brand’s voice and values.

Strong visual branding relies on polished logos and thoughtful color choices—this lesson deepens students’ design skills and ensures their brand assets communicate personality and consistency.

Audience

Time

Approach

Materials

Prep

Prepare Session Materials

10 minutes

Step 1

Warm Up

5 minutes

Step 2

Logo Refinement

20 minutes

Step 3

Color Palette Creation

15 minutes

Step 4

Cool Down

5 minutes

Lesson Plan

Session 5 Lesson Plan

Students will apply their refined logos and color palettes to create cohesive brand assets—business cards, social media posts, and website banners—and give constructive feedback to peers.

Applying visual branding in real-world formats reinforces design skills and teaches consistency across media—essential for professional brand identity.

Audience

Time

Approach

Materials

Prep

Prepare Session Materials

10 minutes

Step 1

Warm Up

5 minutes

Step 2

Template Walkthrough

10 minutes

Step 3

Design Activity

20 minutes

Step 4

Peer Gallery & Feedback

7 minutes

Step 5

Cool Down

3 minutes

Slide Deck

Session 5: Applying Your Brand Visually