Lesson Plan
Session 1 Lesson Plan
Students will learn the role and responsibilities of a CEO, form collaborative teams with defined leadership roles, and brainstorm a marketable product concept for development.
Understanding CEO functions and team roles builds leadership, communication, and creative problem-solving skills, setting the stage for real-world project work and critical thinking.
Audience
Time
Approach
Materials
Prep
Prepare Session Materials
15 minutes
Step 1
Introduction and Hook
5 minutes
Step 2
Define CEO Role
5 minutes
Step 3
Form Teams and Assign Roles
7 minutes
Step 4
Brainstorm Product Ideas
10 minutes
Step 5
Share and Check for Understanding
3 minutes
Slide Deck
Session 1: CEO for a Day
Today’s Objectives
What Is a CEO?
Core CEO Responsibilities
CEO Role in Action
Team Roles Overview
Brainstorm Instructions
Worksheet
Activity
Lesson Plan
Session 2 Lesson Plan
Students will refine their product concept by detailing design specifications and developing a realistic budget to bring their ideas to life.
Building detailed product and financial plans deepens students’ critical thinking, resource-management, and collaboration skills, preparing them for real-world project execution.
Audience
Time
Approach
Materials
Prep
Prepare Session 2 Materials
15 minutes
Step 1
Recap and Goal Setting
5 minutes
Step 2
Product Design Development
10 minutes
Step 3
Budget Planning
10 minutes
Step 4
Share and Feedback
5 minutes
Slide Deck
Session 2: From Idea to Prototype
Today’s Objectives
Product Design Process
Defining Technical Specifications
Prototype Sketching Tips
Budget Planning Overview
Using the Budget Planning Worksheet
Share & Feedback
Worksheet
Lesson Plan
Session 3 Lesson Plan
Students will craft a compelling marketing strategy and pitch their product to peers, then reflect on their leadership, teamwork, and communication skills.
Developing and presenting a marketing pitch strengthens persuasive communication, creativity, and self-reflection—crucial for collaboration and 21st-century workplace skills.
Audience
Time
Approach
Materials
Prep
Prepare Session 3 Materials
15 minutes
Step 1
Recap and Session Goals
5 minutes
Step 2
Marketing Strategy Development
10 minutes
Step 3
Create Marketing Materials
10 minutes
Step 4
Pitch Presentations and Reflection
5 minutes
Slide Deck
Session 3: Marketing & Pitch
Today’s Objectives
Defining Your Target Audience
Crafting Key Messaging
Selecting Marketing Channels
Marketing Material Design Tips
Pitch Presentations & Reflection
Worksheet
