Lesson Plan
Facilitator Guide Ad Decoder 7th
Students will analyze two real-world ads for vapes, alcohol, THC, and pills to identify persuasive tactics and missing health risks; apply a 5-step decision-making model to choose a healthy response in one scenario; and list five stress-management strategies. Pre/post Likert surveys and a rubric measure changes.
Ad promotions often hide risks and use persuasive tricks that appeal to teens. This lesson builds media literacy, decision-making skills, and healthy coping alternatives, empowering students to resist substance use and manage stress.
Audience
7th Grade
Time
45 minutes
Approach
Media deconstruction, decision-model practice, role-play, and reflection.
Materials
Slides: Media Messages Vs Health Facts, Pre/Post Likert Survey: Knowledge Attitudes Self-Efficacy, Rubric: 4-Point Likert Scoring with Benchmarks, Worksheet: Ad Analysis Organizer – Claims, Tricks, Missing Facts, Activity: Decision Pathway Mat – 5-Step Model Scenarios, Discussion: Fishbowl Assertive Responses & Help-Seeking, and Journal: Stress-Busters Menu – Five Drug-Free Alternatives
Prep
Teacher Preparation
20 minutes
- Review the lesson arc and familiarize yourself with all materials, including Slides: Media Messages Vs Health Facts, Worksheet: Ad Analysis Organizer – Claims, Tricks, Missing Facts, and Activity: Decision Pathway Mat – 5-Step Model Scenarios.
- Print/copymaster the Pre/Post Survey and Rubric: Pre/Post Likert Survey: Knowledge Attitudes Self-Efficacy and Rubric: 4-Point Likert Scoring with Benchmarks.
- Prepare a projector or smartboard for the slide deck.
- Arrange desks for fishbowl discussion.
- Post or review classroom norms for safe discussion.
Step 1
Pre-assessment & Norms
6 minutes
- Distribute the Pre/Post Likert Survey: Knowledge Attitudes Self-Efficacy; students complete all items.
- Collect surveys (keep responses confidential).
- Briefly review discussion norms (respect, active listening, no blaming).
- Explain that all views are valued and mistakes are part of learning.
Step 2
Explore Ads
10 minutes
- Display two sample ads on the board using Slides: Media Messages Vs Health Facts.
- In pairs, students use the Worksheet: Ad Analysis Organizer – Claims, Tricks, Missing Facts to identify persuasive tactics (e.g., celebrity appeal, health claims) and note missing health risks (e.g., addiction potential).
- Share findings: ask one pair to report a tactic and one to report a missing risk.
Step 3
Teach & Apply Decision Model
10 minutes
- Introduce the 5-Step Decision-Making Model with the Activity: Decision Pathway Mat – 5-Step Model Scenarios.
- Walk through Step 1–5 on a projected scenario (e.g., friend offers THC vape).
- In small groups, students use the same mat to apply the model to a new scenario and select a healthy response.
- Groups briefly share their chosen response and rationale.
Step 4
Practice Communication
9 minutes
- Arrange a fishbowl: 4 inner seats, rest outside observing.
- Provide two scenario prompts (one offers pills, one offers vape).
- Inner students role-play assertive refusal lines and help-seeking statements using guidance from Discussion: Fishbowl Assertive Responses & Help-Seeking.
- After each round, observers give one positive feedback and one suggestion.
Step 5
Post-assessment & Commitment
10 minutes
- Redistribute the Pre/Post Likert Survey: Knowledge Attitudes Self-Efficacy for post-assessment.
- Collect and hold surveys for scoring with the Rubric: 4-Point Likert Scoring with Benchmarks.
- Hand out the Journal: Stress-Busters Menu – Five Drug-Free Alternatives. Students list five personal stress-management strategies.
- Invite volunteers to share one strategy and write them on the board as a class resource.
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Slide Deck
Ad Decoder: Media Messages Vs. Health Facts
7th Grade Health Lesson | 45 minutes
Today we’ll: decode advertising tricks, learn a 5-step decision model, practice assertive communication, and find healthy ways to handle stress.
Welcome students and introduce today’s topic: how ads can shape perceptions of vapes, alcohol, THC, and pills. Highlight why media literacy and healthy decision-making matter.
Learning Objectives
By the end of this lesson, students will:
• Deconstruct 2+ ads (vapes, alcohol, THC, pills) to spot persuasive tactics and missing risks
• Apply a 5-step decision-making model to choose a healthy response
• Role-play assertive refusals and help-seeking
• List 5 drug-free stress-management alternatives
Change measured with a 10-item Likert survey & rubric.
Read aloud each objective. Emphasize that they will complete a pre/post survey and worksheet, role-play, and journal their own stress-busting strategies.
Safe Discussion Norms
- Speak respectfully & listen actively
- Assume best intentions—no blaming
- Keep personal stories confidential
- Ask clarifying questions
- It’s okay to be wrong—learning happens together
Go over each norm. Ask students to suggest real-life examples of respectful listening. Post or project these throughout class.
Explore Sample Ads
• View Ad #1 and Ad #2 on the board
• In pairs, use the Worksheet: Ad Analysis Organizer – Claims, Tricks, Missing Facts
• Identify:
– Persuasive tactics (celebrity, health claims, style appeal)
– Health risks the ad leaves out (addiction, lung damage, overdose)
Project or hand out two real ad images (e.g., vape and pill ads). Explain that students will work in pairs to analyze these.
Ad Analysis Questions
- What persuasive tactics does the ad use?
• Appeal to authority or peers?
• Health or lifestyle claims? - What health risks are missing?
• Addiction potential?
• Physical or mental consequences?
Guide students to fill in the two columns. After 4–5 minutes, call on one pair to share a tactic and one to share a missing risk.
5-Step Decision-Making Model
Step 1: Stop & recognize the choice
Step 2: Identify options & gather facts
Step 3: Weigh pros & cons (health, legal, social)
Step 4: Choose & act on the healthiest option
Step 5: Reflect on the outcome
Introduce each step succinctly. Use a slide pointer or highlight tool to move through Steps 1–5.
Apply the Decision Model
Scenario: A friend invites you to try an unregulated THC cartridge.
• Work in small groups with your Decision Pathway Mat
• Complete Steps 1–5 and choose a healthy response
• Be ready to share your choice & why
Model using a scenario: friend offers a THC vape. Walk through each step aloud (“Step 1: Stop and recognize…”). Then assign groups a new scenario from the Activity: Decision Pathway Mat – 5-Step Model Scenarios.
Fishbowl Communication Practice
• Inner circle: role-play two prompts:
- Someone offers you pills at a party
- Someone pushes you to take a vape
• Use assertive refusals & help-seeking from Discussion: Fishbowl Assertive Responses & Help-Seeking
• Observers: note 1 strength + 1 suggestion
Explain fishbowl seating: 4 inner chairs for role-players, others observe. Rotate roles after each prompt. Use assertive language and help-seeking lines.
Post-Assessment & Commitment
• Complete the Pre/Post Likert Survey: Knowledge Attitudes Self-Efficacy (post)
• Hand in surveys for scoring with the rubric
• In your journal, list 5 drug-free stress-management strategies (Journal: Stress-Busters Menu – Five Drug-Free Alternatives)
• Volunteer to share one and build our class resource
Prompt students to silently complete the post-survey, then journal their top 5 stress-busters. Invite volunteers to share one strategy and add to the board.
Quiz
10-Item Pre/Post Likert Survey Knowledge Attitudes Self-Efficacy
Rubric
4-Point Likert Scoring Rubric with Benchmarks and Cut Scores
This rubric translates students’ pre- and post-survey responses (1–5 scale) into a 4-point performance framework. It helps identify mastery levels and flag areas for targeted support.
Scoring Levels & Cut-Score Ranges
• Level 1: Beginning (Average response ≤ 1.49) – Minimal awareness or application
• Level 2: Emerging (1.50–2.49) – Developing awareness; inconsistent application
• Level 3: Proficient (2.50–3.49) – Solid understanding; usually applies skills
• Level 4: Advanced (≥ 3.50) – Deep understanding; consistently applies and extends skills
Overall Cut-Score Interpretation
- Average ≤ 1.49: Intensive support needed
- 1.50–2.49: Additional practice and reinforcement recommended
- 2.50–3.49: Meets expectations; monitor for continued growth
- ≥ 3.50: Exceeds expectations; consider peer-mentoring roles
Criteria & Performance Descriptors
| Criterion | Level 1: Beginning | Level 2: Emerging | Level 3: Proficient | Level 4: Advanced |
|---|---|---|---|---|
| Media Literacy | Struggles to recognize ad tactics or omissions (Qs 1, 2, 9) | Identifies at least one tactic or missing risk inconsistently | Identifies multiple tactics and omissions correctly most of the time | Insightfully critiques ads and articulates hidden risks without prompting |
| Health Knowledge | Limited understanding of nicotine, THC potency, prescription risk (Qs 3, 4, 5) | Recognizes basic health facts but misses nuance (e.g., potency levels) | Understands key risks and can explain why they matter | Integrates health facts into personal advice and peer discussions |
| Decision-Making Self-Efficacy | Uncertain about using the 5-step model (Q 6) | Can name steps but struggles to apply them fully | Applies all steps correctly in scenario practice | Adapts model flexibly to new or complex situations |
| Assertive Communication | Hesitant to refuse offers; uses weak language (Q 7) | Practices “no,” but tone or phrasing may lack confidence | Uses firm, respectful refusals most of the time | Coaches peers on assertive strategies and models them fluently |
| Help-Seeking Self-Efficacy | Unlikely to seek adult help under pressure (Q 8) | Acknowledges adults can help but may not follow through | Willingly asks for help and identifies trusted adults | Proactively builds support network and encourages peers to do the same |
| Stress-Management Planning | Can name fewer than two healthy alternatives (Q 10) | Names 2–3 strategies; application uncertain | Lists 4–5 strategies and can explain one in detail | Develops personalized stress-busting plan and shares with peers |
Usage Notes
- Calculate each student’s average response for items linked to a criterion.
- Map that average onto the 4-point level ranges above.
- Use cut-scores to decide group or individual interventions.
- Compare pre- and post- scores to measure growth.
This rubric aligns with the 10-Item Pre/Post Likert Survey Knowledge Attitudes Self-Efficacy and supports data-driven decisions about classroom and small-group instruction.
Worksheet
Worksheet: Ad Analysis Organizer – Claims, Tricks, Missing Facts
Use this organizer to decode two ads for vapes, alcohol, THC, or pills. In pairs, fill in each section. Leave space for your answers and questions.
Ad #1: ________________________
(Insert Ad Image or Title)
Brand/Product Name:
- Main Claim(s) the Ad Makes:
- Persuasive Tactics (list at least two):
a. ____________________________
b. ____________________________ - Health Risks Missing from the Ad (list at least two):
a. ____________________________
b. ____________________________ - Questions I Have About This Ad or Product:
Ad #2: ________________________
(Insert Ad Image or Title)
Brand/Product Name:
- Main Claim(s) the Ad Makes:
- Persuasive Tactics (list at least two):
a. ____________________________
b. ____________________________ - Health Risks Missing from the Ad (list at least two):
a. ____________________________
b. ____________________________ - Questions I Have About This Ad or Product:
Reflection
What patterns do you notice about how ads promote substances?
Which missing fact do you think is most important for teens to know, and why?
Activity
Decision Pathway Mat – 5-Step Model
Use this mat in small groups to work through each step when faced with a substance-related choice. Write your answers in the spaces provided.
Scenario 1: A friend offers you an unregulated THC vape cartridge.
Step 1: Stop & recognize the choice
What is being asked of me? What kind of decision is this?
Step 2: Identify options & gather facts
List possible choices and relevant information (health, legal, social).
Step 3: Weigh pros & cons
For each option, note at least one pro and one con.
• Option A pros:
• Option A cons:
• Option B pros:
• Option B cons:
Step 4: Choose & act on the healthiest option
Which option will you pick? How will you respond?
Step 5: Reflect on the outcome
After the scenario, how did your choice work out? What did you learn?
Scenario 2: Someone at a party offers you prescription pills that aren’t prescribed to you.
Step 1: Stop & recognize the choice
What exactly are they asking? Why might this be risky?
Step 2: Identify options & gather facts
List your possible responses and what you know about prescription misuse.
Step 3: Weigh pros & cons
• Option A pros:
• Option A cons:
• Option B pros:
• Option B cons:
Step 4: Choose & act on the healthiest option
State your decision and the refusal or alternative you’ll use.
Step 5: Reflect on the outcome
What happened? How could you handle a similar offer in the future?
Scenario 3: Your own choice
Use this space to practice with a different situation (e.g., peer pressure around alcohol or vaping).
Describe the scenario:
Step 1: Stop & recognize the choice
Step 2: Identify options & gather facts
Step 3: Weigh pros & cons
Step 4: Choose & act on the healthiest option
Step 5: Reflect on the outcome
Discussion
Fishbowl Practice: Assertive Responses & Help-Seeking Lines
In this discussion, students will role-play refusing peer offers and asking for help. Use the fishbowl format: 4 students in the inner circle (role-players), everyone else in the outer circle (observers).
Setup & Roles
Inner Circle (Role-Players):
- Pick one of the prompts below.
- Use assertive “I” statements, clear refusals, and help-seeking phrases.
Outer Circle (Observers):
- Listen actively without interrupting.
- Use the Observation Guide to note:
• One strength you heard
• One suggestion for even clearer communication
Scenario Prompts
- Prescription Pills Offer
A friend hands you pills at a party and says, “Try one—everyone’s doing it.” - THC Vape Push
Someone at a gathering keeps pressing you to take a hit from their vape pen.
(After one round, inner circle members rotate so every student has a turn.)
Sentence Stems & Strategies
Assertive Refusal Stems:
- “No thanks, I’m not comfortable doing that.”
- “I choose to keep my body healthy, so I’ll pass.”
Offer an Alternative or Exit:
- “How about we go grab a soda instead?”
- “I need to head out now—let’s catch up later.”
Help-Seeking Lines:
- “I’m feeling pressured—can we talk to a counselor or another adult?”
- “I’d appreciate help if I ever feel this push again.”
Observer Guide
Use this checklist while watching inner circle:
• Strength (what the speaker did well):
• Suggestion (one way to improve clarity or confidence):
Whole-Class Debrief
After all rotations, discuss:
- What refusal line felt most clear or confident?
- How did it feel to ask for help?
- Which strategy could you use in a real situation?
(Write quick notes or share aloud.)
Journal
Journal: Stress-Busters Menu – Pick Five Drug-Free Alternatives
Use this journal to brainstorm and plan five healthy ways you can manage stress without using substances. Think about activities, people, or techniques that help you feel calm, energized, or balanced.
- Strategy 1: ____________________________
- Strategy 2: ____________________________
- Strategy 3: ____________________________
- Strategy 4: ____________________________
- Strategy 5: ____________________________
Reflection Questions
Which strategy are you most likely to try this week, and why?
How will you remind yourself to use this strategy when you feel stressed?
Who could support you in using these strategies, and how might they help?